Nonprofit Fundraising

1. Fired-Up Fundraising: Turn Board Passion into Action (AFP Fund Development Series). Gail Perry; John Wiley & Sons, Inc.: Hoboken, New Jersey; 2007; 240 pages. The author is an experienced fundraiser who describes how to involve board members in fundraising, from finding and cultivating prospects, to finally asking them for donations. Selecting, enlisting, training and inspiring board members is also explained step-by-step.
2. Inspired Philanthropy: Your Step-by-Step Guide to Creating a Giving Plan and Leaving a Legacy. Tracy Gray & Nancy Adess; Jossey-Bass Publishing: San Francisco, CA; 3rd edition; 2007; 352 pages. This new edition demonstrates how anyone can integrate their values and dreams for their families and communities, and make a difference by creating giving and legacy plans. Questions to ask nonprofits and helping donors partner with advisors are included.
3. Fundraising for Social Change. Kim Klein; Jossey-Bass Publishing: San Francisco, CA; 5th edition; 2006; 560 pages. The practical hands-on information in this book will be useful for both novices and professionals. All types of fundraising are covered, including events, direct mail, phone-a-thons, personal requests, blogs, major gifts campaigns, online giving, email, etc. The author explains how to fundraise more systematically and strategically.
4. Effective Fundraising for Nonprofits: Real World Strategies That Work. Ilona M. Bray; NOLO Publishing: Berkeley, CA; 2005; 350 pages. Topics in this book include fundraising tools; developing your plan; working with individual donors; planning special events; soliciting grants from foundations; getting media coverage; using the Internet; and creating print marketing materials.
5. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment. Kay Sprinkel Grace; John Wiley and Sons, Inc.: New York; 2nd edition: 2005; 264 pages. This revised guide provides strategies for positioning your nonprofit as a successful social investment and developing long-term relationships with donors and volunteers. Forms, checklists, new techniques, chapter summaries and examples are included.
6. Fundraising: Hands-On Tactics for Nonprofit Groups. L. Peter Edles; McGraw-Hill: New York; 2nd edition; 2005; 288 pages. This book explains how to design and run a successful fundraising campaign. Sound, effective strategies; examples; case studies; statistics and tips are given for cultivating potential donors, soliciting large gifts, obtaining foundation grants, using the internet, creating direct mail packages, and implementing imaginative campaigns.
7. Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Ted Hart, James M. Greenfield, & Michael Johnston; John Wiley & Sons, Inc.: Hoboken, New Jersey; 2005; 360 pages. The information in this manual is applicable to all types of charitable organizations. The authors discuss how to develop effective internet marketing, communications, and fundraising strategies; leverage the internet to advance your organization’s cause; establish relationships with donors; inform stakeholders; and raise public confidence.
8. Fundraising Basics: A Complete Guide. Barbara L. Ciconte, & Jeanne G. Jacob; Jones and Bartlett Publishers: Sudbury, MA; 2nd edition; 2004; 438 pages. This book provides an overview of the roles of the board, directors, staff, and volunteers in fundraising, annual giving campaigns, special fundraising events, planned giving and grant writing. Internet resources, giving trends, case studies and real-life examples provide practical guidance and strategies for achieving success.
9. Special Events: Proven Strategies for Nonprofit Fundraising. Alan L. Wendroff; John Wiley and Sons, Inc.: New York; 2003; 272 pages. All aspects of producing a winning fundraiser for your organization are covered in this book, including managing logistics, master event timetable, networking, volunteer recruitment, public relations, and motivational opportunities for special events. A CD is included with timelines, worksheets, checklists, budgets, writing examples, and contracts.
10. Successful Fundraising: A Complete Handbook for Volunteers and Professionals. Joan Flanagan; McGraw-Hill; 2002: 336 pages. This practical manual provides advice to beginning and experienced fundraisers in all types of organizations. An overview and examples are provided of different possibilities including planned giving, foundation grants, big gifts, product sales, memberships and cause-related marketing. A reading list and good discussion of resources is included.
11. How to Write Successful Fundraising Letters. Mal Warwick; Jossey-Bass: San Francisco, CA; 2001; 224 pages. The well experienced author of this book provides detailed step-by-step advice on how to write successful and appealing fundraising letters with many case studies and examples. Reviewers found it well organized, comprehensive, practical, and reader-friendly.
12. High Impact Philanthropy: How Donors, Boards, and Nonprofit Organizations Can Transform Communities. Alan L. Wendroff, & Kay Sprinkel Grace; John Wiley and Sons, Inc.: New York, 2001; 208 pages. This guide was written for nonprofit organizations, their leaders, board members, volunteers, and donors about how to maximize the process and impact of philanthropy. Effectively covers planning major gifts strategies and soliciting from individuals.
13. Raise More Money: The Best of Grassroots Fundraising Journal. Kim Klein & Stephanie Roth (editors); Chardon Press: Oakland, CA; 2001; 208 pages. Twenty years of valuable fundraising advice compiled in this book offer nonprofits a wealth of tips, strategies, and guidance on raising money from their communities and developing long-term financial stability. These 56 “best” articles from the authors and 17 others provide inspiration, key concepts, ideas, tools and timeless strategies.
14. Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits. Joseph Barbato & Danielle Furlich; Fireside: New York; 2000; 332 pages. Tips, practical advice, examples, techniques, and skills from writers and fund-raising officers at nonprofits are provided in an informal, witty style. This guide shows how to create case statements, proposals and other persuasive fund-raising requests.
15. Fundraising for the Long Haul. Kim Klein; Jossey-Bass: San Francisco: 2000; 176 pages. The author has 25 years of experience as a fundraiser, trainer, and author. She provides a road map with practical assistance for developing a healthy fundraising program for organizations that are understaffed and resourced that will be successful for the long haul.

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